Eliminating 5 Common Barriers That Prevent Companies from Capturing and Activating VoC Insights
Getting a formal Voice of the Customer (VoC) initiative off the ground can be challenging. With that said, to compete in today’s ‘experience economy,’ it is imperative that companies have a formal method by which they listen to and act on customer feedback and insights.
This paper addresses the five common barriers companies face when implementing a VoC initiative, and offers recommendations on how you can overcome these challenges. You’ll learn how to …
- Gain Executive and Mid-Management Commitment
- Secure Funds to Launch and Sustain Initiative
- Select the Right Technology, Tools and Expertise
- Make Sense of VoC Data from Multiple Sources
- Align Insights with Specific Business Actions
World-renowned CEO and business leader Jack Welch once said … “We have only two sources of competitive advantage: the ability to learn more about our customers faster than the competition, and the ability to turn that learning into action faster than the competition.”
Don’t let these barriers prevent you from activating VoC insights that will differentiate your company from the competition and improve your customer experience.