Playmaker Podcast Hosted by Gabe Larsen

 

Why don’t real customer stories get shared in the buying process and why aren’t they fully utilized by sales organizations? In this episode, James O’Gara, CEO and Founder of StoryDimensions, talks about the influence real customer experience stories have in the buying process and why every company needs to arm their sales professionals with stories they can use to close more business.

In This Episode You’ll Learn:

  • What is preventing companies from capturing real customer stories
  • Why “buyer” specific stories are so important in the sales process
  • How technology is changing the way companies weaponize sales rep with stories
2017-12-20T21:52:37+00:00August 22, 2017|

About the Author:

With more than 25 years experience building collaborative relationships with executive teams, Jim brings a wealth of knowledge to every client engagement. O’Gara has spent thousands of hours formulating winning go-to-market strategies and stories for dozens of Fortune 100 companies and hundreds of high-growth businesses. O’Gara’s expertise in go-to-market strategy development, customer research, corporate messaging and positioning, customer experience management as well as customer-centric culture development has earned him the respect of executives around the world. Over the years, his ability to breakdown business, marketing and customer experience challenges in complex industries (such as healthcare, technology and professional services) has been invaluable to CEOs and CMOs at a number of leading companies.