Playmaker Podcast Hosted by Gabe Larsen
Why don’t real customer stories get shared in the buying process and why aren’t they fully utilized by sales organizations? In this episode, James O’Gara, CEO and Founder of StoryDimensions, talks about the influence real customer experience stories have in the buying process and why every company needs to arm their sales professionals with stories they can use to close more business.
In This Episode You’ll Learn:
- What is preventing companies from capturing real customer stories
- Why “buyer” specific stories are so important in the sales process
- How technology is changing the way companies weaponize sales rep with stories