Marylou Tyler’s Predictable Prospecting Podcast

 

This week’s guest is Jim O’Gara the founder and CEO of Story Dimensions. Jim shares why he began his company. Along with how sales professionals can use story throughout their sales process, and how Story Dimensions can help automate, organize, and publicize the process. Story can be a valuable tool in the sales process, and Jim shows us easy ways to implement story into the process.

Episode Highlights:

  • How Story Dimensions came into being and what they offer
  • Lack of relevant customer stories and insights in the buying process
  • Providing salespeople with a consistent stream of relevant stories
  • Tactics for using story in different phases of the buying journey
  • Connecting with buyers on a more human level
  • Compartmentalizing the most relevant part of content
  • Structuring content for salespeople to easily share
  • Tracking usage and capturing analytics for matching stories and personas
  • Account based selling and meeting with multiple stakeholders
2017-12-20T21:52:11+00:00August 22, 2017|

About the Author:

With more than 25 years experience building collaborative relationships with executive teams, Jim brings a wealth of knowledge to every client engagement. O’Gara has spent thousands of hours formulating winning go-to-market strategies and stories for dozens of Fortune 100 companies and hundreds of high-growth businesses. O’Gara’s expertise in go-to-market strategy development, customer research, corporate messaging and positioning, customer experience management as well as customer-centric culture development has earned him the respect of executives around the world. Over the years, his ability to breakdown business, marketing and customer experience challenges in complex industries (such as healthcare, technology and professional services) has been invaluable to CEOs and CMOs at a number of leading companies.